National Youth Energy Contest, America’s Next Eco-Star, Earns The Energy Daily’s 2011 Leadership Award.
SmartPower has been awarded “Most Innovative Campaign” by IHS The Energy Daily for its America’s Next Eco-Star contest, a nationwide search for the standout among the next generation of energy leaders.
“The Energy Daily’s awards reflect nominations from industry and the views of our editors and other industry experts on the most influential executives and companies each year,” according to The Energy Daily’s website. Categories include everything from “Most Innovative Technology,” awarded to GlassPoint Solar, to “Most Dynamic Energy Practice,” awarded to SNR Denton.
“We are extremely proud to receive the ‘Most Innovative Campaign’ award from The Energy Daily,” said Brian F. Keane, president of SmartPower. “It’s truly an honor to have our campaigns recognized for the innovation, energy and excitement that we think our industry needs and deserves.”
SmartPower, a nonprofit marketing firm based in Washington, D.C., launched America’s Next Eco-Star in the summer of 2011 to achieve the U.S. Department of Energy’s goal of increasing awareness among college students about clean energy and energy efficiency.
Inspired by popular televisions shows such as “American Idol” and “America’s Next Top Model,” the online campaign stood apart from other nominations for recognizing everyday champions who are selected to compete head-to-head, resulting in the ultimate all-star. For America’s Next Eco-Star, this individual was the student who showed outstanding leadership on clean energy and energy efficiency efforts at his or her school and beyond.
The campaign leveraged the power of social media to engage hundreds of students via Facebook and YouTube. This strategy attracted thousands of people to vote in favor of students nominated by peers, professors, friends and family.
More than 130 college and university students received nominations and Middlebury College’s Katelyn Romanov was awarded the ultimate title, supported by thousands of online votes and a panel of Energy Department representatives. Romanov’s leadership on solar and green building initiatives on campus earned her several prizes — among them, a $1,000 grant for use by Middlebury’s sustainability office to put towards energy efficiency programs.
SmartPower plans to launch another youth energy campaign in 2012, implementing a number of the elements that made America’s Next Eco-Star worthy of national recognition.
SmartPower, in partnership with the U.S. Department of Energy, has launched a nationwide campus search for eco-savvy individuals who will compete in an online video competition to earn the title of America’s Next Eco-Star. The title requires a commitment to energy efficiency and campus sustainability, in addition to strong storytelling and video skills.
Students are nominated by campus sustainability directors — each director can nominate up to three students, administrators or faculty members — and the nominees can then submit videos through our competition app on Facebook.
The ultimate prize includes an all-expenses-paid trip to the 2012 Sustainable Futures Academy at the Salzburg Global Seminar in Austria and a summer fellowship in SmartPower's Washington, D.C., office. The winning contestant's campus sustainability director will receive $1,000 to spend on school sustainability efforts - not to mention complete bragging rights!
For more information about the competition, visit the competition website: www.americasnextecostar.com.
ABOVE: Solar panels atop a building on American University’s campus.
Keep in touch with your summer interns! Many of them go on to do great things. In a brand new Huffington Post column, SmartPower President Brian F. Keane discusses just that:
Take Joshua Kaplan. When Josh, then a junior at American University in Washington, D.C., began his internship at SmartPower, my first comment to him was that we should work together to get solar all over AU’s campus.
Josh agreed - and now, working as an assistant to AU’s director of sustainability, Chris O’Brien, he is making it a reality. In fact, AU is now the home of the largest solar installation in Washington, D.C.
The school recently finished installing more than 2,150 solar photovoltaic panels on six different buildings. There are also 174 solar thermal energy panels set for installation on four campus buildings this month. Those will provide “hot showers to more than 2,000 students living on campus and hot water to the university’s largest dining hall,” and will comprise the largest urban solar hot water system on the east coast of the United States.
Read more over at the Huffington Post.