SmartPower Ventures Announces Strategic Partnership with Welectricity to deliver Energy Efficiency to Caribbean Consumers

SmartPower Ventures, the leading marketing firm solely dedicated to energy efficiency and renewable energy in the United States this week announced a strategic partnership with Welectricity Inc, based in Kingstown, St. Vincent & the Grenadines, to promote household energy efficiency across the Caribbean. The partnership combines the award winning and nationally acclaimed marketing of SmartPower and SmartPower Ventures with the award-winning, social web platform for consumer energy efficiency created by Welectricity.

The combination is intended to foster a new approach to residential energy efficiency across the Caribbean that will focus on motivating consumers to be more energy efficient.

“The savings potential from energy efficiency across the Caribbean is enormous,” stated Brian F. Keane, President of SmartPower Ventures. “Behavioral modification alone can help an individual save a lot of energy in their homes and those actions and savings will give someone the incentive to find more and more ways to save. That is real money in individual pockets, real value to the Caribbean economies and a real benefit to the environment.”

SmartPower Ventures has won numerous national and regional awards in the United States for energy efficiency and renewable energy marketing. Last year, the firm received the highly coveted Clean Air Excellence Award from the U.S. Environmental Protection Agency and in 2007 SmartPower received the Green Power Pilot Award from the United States Department of Energy.

Welectricity is an innovative, multiple award-winning and free social platform that helps users track, compare and reduce energy consumption at home, without the need for smart meters or in-home electricity monitoring devices. Its founder, Herbert A (Haz) Samuel, notes that “the vast majority of Caribbean countries depend on imported fossil fuels to power their economies, and households account for a large proportion of electricity end use – as much as 60% in some countries. Our low-carbon, behavior-based approach to reducing consumption is particularly suited to the regional situation and in fact Caribbean consumers are already using Welectricity to deliver significant savings on their electricity bills. This partnership facilitates a much larger impact.”

The partners will seek to engage with Caribbean governments that have made the commitment to promote and deliver energy efficiency to households.

“Working with energy sector officials across the Caribbean, we can save households in the region a lot of energy and a lot of money,” said Keane.

About SmartPower

SmartPower Ventures is a national leading marketing firm dedicated to promoting clean, renewable energy and energy efficiency. Our mission is to build the clean energy and energy efficiency marketplace by helping the American public make smart energy choices.

Our work has been recognized with awards from the U.S. Environmental Protection Agency (above), the U.S. Department of Energy, the Service Industry Advertising Awards and the Connecticut Department of Environmental Protection.

Learn more at www.smartpower.org.

About Welectricity

Welectricity, a free social web application (at www.welectricity.com) that allows users to track, compare and reduce their electricity consumption at home was launched on April 22nd 2010 (the 40th anniversary of Earth Day) and to date has registered users from 93 countries worldwide.

Welectricity has won multiple international innovation awards and recognition, including awards from GE, Knowledge@Wharton and a 2009 IDEAS Energy Innovation Contest award, which was sponsored by GVEP International, GTZ, the IDB and the Korean Government. GVEP International (Global Village Energy Partnership) is an international non-profit organisation seeking to reduce poverty through accelerated access to modern energy services. The funding for the Energy Innovation Contest was provided to GVEP International by the Dutch Government (DGIS).