Brian Keane is a marketing guy. He understands how to sell things. And as president of SmartPower, a non-profit, solar marketing company, he knows how to sell residential solar to consumers.
When I spoke to him last week, he told me had had “cracked the code” on selling solar. He said he saw it as his job to sell solar power to “regular people” who will buy it, not as an expression of an identity or an ideology, but rather because it simply makes sense. Because, he said, “the fact that it’s good for the environment is not a sufficient motivator for many people.”Read the full interview and article by RP Siegel at Just Means.
Rhode Island Native To Expand “Rhode Island Energy Challenge”
January 27, 2014, Washington, DC: SmartPower, the nations’ leading non-profit organization that creates community campaigns for energy efficiency and renewable energy by engaging local partners from the municipal, business, and non-profit sectors today announced the promotion of Matthew Ray to Rhode Island State Director. Ray has been serving as Community Outreach Manager for the “Rhode Island Energy Challenge: Find Your Four”, (www.findyourfour.com) SmartPower’s residential energy efficiency campaign supported by National Grid.
Mr. Ray has been instrumental in the success of the Rhode Island Energy Challenge, working closely with National Grid along with municipal leaders from North Smithfield, Cranston and Newport. Further, he has cultivated partnerships with business leaders from Arpin Van Lines, Blue Cross & Blue Shield-RI, Banneker Industries, and Citizens Bank, in addition to non-profit organizations that include People’s Power and Light and Rhode Island Interfaith Power & Light to promote the Challenge. Together these organizations have been encouraging their constituents to find four energy actions in their homes to reduce household energy use.
In his new role as Rhode Island State Director, Mr. Ray will be responsible for continuing the expansion of the Rhode Island Energy Challenge as well as initiating other SmartPower renewable energy programs. Raised in Barrington, Rhode Island, Mr. Ray is a graduate of University of Nevada Las Vegas and Roger Williams University School of Law. A licensed attorney with a background in political organizing,
Ray has used his skills to implement this first-of-its-kind Energy Challenge that supercharges National Grid’s energy efficiency programs - providing every Rhode Islander with a better understanding of their energy usage, with the goal of saving enough energy to power 10,000 homes for a year. In announcing Mr. Ray’s promotion Brian F. Keane, President of SmartPower, said: “As State Director Matt will dramatically increase SmartPower’s role in Rhode Island while we continue making Rhode Island a national leader on energy efficiency and renewable energy. This is a tall order. But to say the least, Matt has the passion, the dedication, the energy and the enthusiasm to lead this charge!” For more information about SmartPower, log onto www.smartpower.org. For more information about the Rhode Island Energy Challenge, log onto www.findyourfour.com.
What a wonderful welcome to the Southern Cal Edison Total Market Team!
Five Ways to Lower Your Energy Costs This Winter Season -
With a little ingenuity and know-how, you can keep your energy costs down and stay warm all season long.
Check out 5 tips from SmartPower President Brian F. Keane on how to lower your energy costs this winter!
Read our report from Phase 1: Let’s Solarize: Solarize Connecticut Phase 1 Report [PDF]
Press Release: Report: Innovative Program “Cracks The Code” For Residential Solar Power
Unique Program Reduces Costs for Customers by About $7500 Each, Making Solar Power More Affordable and Attractive To Homeowners
Rocky Hill, CT & Washington, DC – September 25, 2013 –The Clean Energy Finance and Investment Authority (CEFIA) and SmartPower released today a report that reveals a proven model for dramatically reducing the cost barrier that has stood in the way of wide-scale adoption of residential solar power in the United States. In recent years, the cost of the hardware required for residential solar power has declined significantly; it’s the “soft” costs of customer acquisition that have been the primary obstacle. This report reveals a way to reduce those soft costs and make residential solar power attractive not just to those who are naturally inclined to alternative energy sources but also to those who simply want to stabilize their energy costs. About 20% of those choosing solar under this model had never thought about acquiring solar power before.
The report details the results of Phase 1 of Solarize Connecticutsm – a partnership between CEFIA and SmartPower is part of the Energize Connecticut initiative, which helps consumers and businesses save money and access clean energy. The results cover a 20-week four-town initiative to advance the adoption of residential solar photovoltaic systems by lowering acquisition costs and making solar more affordable to residents using the Solarize model. The results, which are impressive and highlight the extraordinary potential of residential solar power as acquisition costs decline, include the following:
“These are very exciting results,” said Bryan Garcia, president and CEO of CEFIA. “Working with SmartPower, it’s clear that Solarize Connecticut is making solar power affordable to more and more Connecticut homeowners. We expect that the introduction of CEFIA’s innovative financing tools will only further enhance this terrific program.
“We think we’ve cracked the code for residential solar power,” said Brian F. Keane, President of SmartPower. “It shows that the costs of acquiring solar power systems can be reduced to a level where public demand increases significantly and even includes those who had not expected to be interested. And keep in mind, this was all done during a 20 week campaign.”
The Solarize model consists of the following key components:
A full report on Phase 1 of Solarize Connecticut is available at http://solarizect.com/wp-content/uploads/2013/09/TheFinalReportSept172013.pdf. The four Connecticut communities participating were Durham, Fairfield, Portland, and Westport.
A second phase in five additional communities has recently been completed, and official results are still being analyzed. Preliminary results reveal that approximately 175 contracts were executed, with each town seeing more than twice as many residential solar installations as they had in the last seven years.
Phase 3 has just begun in another set of communities. Town volunteers from those communities are now working with CEFIA, SmartPower, and the community’s pre-selected solar installer to plan outreach events and workshops – providing homeowners an opportunity to meet their installer, learn about new financing options, and determine if their home is right for solar.
With the Solarize model, as more homeowners sign up to install solar, the price for everyone goes down, including those who install systems earlier in the program. Solarize customers can expect to receive discounts of between 15% and 20% on the base cost of solar systems through the program. Options to purchase, finance or lease make solar more accessible to homeowners participating in the program.
About the Clean Energy Finance and Investment Authority
CEFIA was established by Connecticut’s General Assembly on July 1, 2011 as a part of Public Act 11-80. This new quasi-public agency supersedes the former Connecticut Clean Energy Fund. CEFIA’s mission is to help ensure Connecticut’s energy security and community prosperity by realizing its environmental and economic opportunities through clean energy finance and investments. As the nation’s first full-scale clean energy finance authority, CEFIA leverages public and private funds to drive investment and scale-up clean energy deployment in Connecticut. For more information about CEFIA, please visit www.ctcleanenergy.com.
SmartPower is the nation’s leading non-profit organization that creates community campaigns for energy efficiency and clean energy. By engaging local partners from the municipal, business, private and non-profit sectors we promote behavior change and measurable energy actions. SmartPower’s COR approach using Community outreach, On-line tools, and Rewards and Incentives is a tested formula that promotes engagement and delivers results. SmartPower is leading the New England Solar Challenge effort, which is intended to accelerate the adoption of Solar PV throughout the region. For more information, please visit www.smartpower.org.
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Read our report from Phase 1: Let’s Solarize: Solarize Connecticut Phase 1 Report [PDF]
Bambi Poppick To Lead Energize Norwich Program
August 22, 2013, Washington, DC: SmartPower, the nation’s leading non-profit organization that creates community campaigns for energy efficiency and renewable energy by engaging local partners from the municipal, business, private and non-profit sectors today announced that veteran organizer Bambi Poppick has joined the rapidly expanding organization. Ms. Poppick represents the fourth hire for SmartPower in the past three months.
Poppick will help manage a unique energy efficiency program called “Energize Norwich”. Energize Norwich is a pilot program supported by a partnership between the Connecticut Clean Energy Finance and Investment Authority, Norwich (CT) Public Utilities, Core Plus Federal Credit Union, Eastern Savings Bank and SmartPower. The “Energize Norwich” campaign is designed to encourage Norwich residents to save money by adopting energy savings measures for their home as well as to convert from oil heat to natural gas. Ms. Poppick will lead the outreach for this effort, working with residents, local organizations and community groups.
Ms. Poppick, a resident of Mystic, CT, brings an extensive experience in non-profit outreach, having served in membership recruitment capacities for a variety of Connecticut-based organizations including the Chamber of Commerce of Eastern Connecticut, the Girl Scouts of Connecticut, and Ocean Community YMCA. Ms. Poppick has worked with Norwich institutions through her work with the Chamber as well as a consulting assignment with Norwich Public Utilities.
For more information about SmartPower, log onto www.smartpower.org. For more information about Energize Norwich contact Lyn Rosoff at email@example.com.
President Obama’s Africa electrification initiative » White House Chronicle -
Click to Watch! Guests Barry Worthington, U.S., Posted in: , Episodes
On the latest White House Chronicle, Llewellyn King is joined by SmartPower President Brian Keane, Barry Worthington from the U.S. Energy Association, and Adam Clayton Powell III from the University of Southern California in a fascinating discussion about President Obama’s Africa electrification initiative. Click here to watch it now!
On July 15th, SmartPower President Brian F Keane attended the DOE SEEDS conference, where he detailed our solar efforts from Arizona to Connecticut and explained how solar implementation campaigns are changing and growing across the country.